Business Development in the SME Sector in Ghana

SMEs in developing countries are expected to compete on equal footing with their counterparts from the developed economies to be successful in the globalized market. They therefore need to have access to and use information strategically to avoid surprises and minimize exposure to risks in this market. Information relating to business opportunities, operations or sources of assistance can create competitive advantages for SMEs. Most entrepreneurs are however not aware of the category of information they require, unable to identify the information sources, facilities and tools to be used, or the information providers themselves are not well organized. To survive in the global market place, SMEs have no option but to play to the rules of modern business development using information for competitive advantage. This book assesses the information needs of SMEs in Ghana, evaluates the current information systems for acquisition, processing, storage and utilization of information, and the role of such information in business development. It affords opportunities to entrepreneurs to better position themselves to compete with the proper use of business information

Autorentext

Theresa Adu, obtained MPhil in Librarianship from University of Ghana specializing in business information delivery to SMEs. She was the Librarian at the Ghana Standards Board for close to 17 years, and Manager of the WTO TBT National Enquiry Point in Ghana. Currently, she is the Librarian at the Wisconsin International University College, Ghana