Experiencing Design

Going beyond tools and processes, the inner evolution of a design thinker is well captured in the compelling new book spearheaded by design thinking guru Jeanne Liedtka. This must-read book charts the abilities and emotional evolution of design thinkers in their quest for innovation.

Autorentext
Jeanne Liedtka is a faculty member at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia Business School Publishing books include Designing for Growth: A Manager's Toolkit (2011) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).

Karen Hold is the founder of Experience Labs, an innovation consulting firm. She is also the director of DT:DC, a design thinking community in Washington, DC, and a visiting professor at École des Ponts Business School in Paris, France.

Jessica Eldridge is a consultant working at the intersection of educational equity and purposeful innovation. She is the founder of Spark Strategic Solutions and is a specialist in design thinking, innovation management, and cross-sector collaboration.

Klappentext

Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.

Zusammenfassung
Individuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey.

Inhalt
Part I: Introduction

1. How Design Shapes Us as We Shape Designs
2. Why Design Thinking Works
   Part II: The Discovery Process
3. Immersion
4. Sensemaking
5. Alignment
6. Emergence
   Part III: The Testing Process
7. Imagining
8. Learning in Action
9. Putting It All Together
   Part IV: Different Strokes for Different Folks
10. The Driver
11. The Influencer
12. The Analyst
13. The Supporter
    Part V: The Destination
14. Personal Development Planning
15. Organizational Development Planning
    Appendices
    Notes
    Acknowledgments
    Index