Green Marketing as a tool to gain sustainable competitive advantages
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Being Green in today's life is compulsory for all businesses, and companies not getting involved in green campaign may face serious problems in near future. Green Marketing as a tool to gain sustainable competitive advantages" is a comprehensive book which shows companies and entrepreneurs why to engage in green activities and how to translate their green strategies into competitive advantages. Focusing on business plan and marketing plan, this book pave the way for whom they wish to benefit from green activities.
Autorentext
Ehsan Mehdizadeh Hanjani, MBA; Graduated from business & economics school of University of Rome "Tor Vergata". Business and Marketing consultant at A.P.A Inc.
30 Tage Rückgaberecht
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- Allgemeine Informationen
- GTIN 09783659198649
- Sprache Englisch
- Auflage Aufl.
- Genre Wirtschaft
- Größe H220mm x B150mm x T9mm
- Jahr 2012
- EAN 9783659198649
- Format Kartonierter Einband (Kt)
- ISBN 978-3-659-19864-9
- Titel Green Marketing as a tool to gain sustainable competitive advantages
- Autor Ehsan Mehdizadeh Hanjani
- Untertitel with focus on greening the "Marketing Plan"
- Gewicht 249g
- Herausgeber LAP Lambert Academic Publishing
- Anzahl Seiten 156
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