On Promoting Effective Business Leadership

This research is an assessment that describes the level of Intercultural Communicative Competence of ENCG (Ecole Nationale de Gestion et de Commerce) students. Due to globalization, media, technologies, and economic growth, English has become the lingua franca that bridges global relations and interactions. Thus, despite the linguistic situation of any society or speech community, teaching English is crucially essential for developing intercultural communication, which is in the recent agenda of successful education. In this case, this study focuses on English for Specific Purposes (ESP) since it is used in the syllabus of ENCG. It seeks to shed light on the role of culture in English teaching, this pedagogic activity is referred to by Byram (1997) as intercultural communication, and the person who attains this attribute is dubbed an intercultural speaker. Through their studies, ENCG students may develop or possess skillful practical and managerial skills; however, this does not mean they have the Intercultural Communicative Competence, which is a prerequisite criterion in evolving a professional profile, and therefore efficient leadership in intercultural workplace environment.

Autorentext

Imane Zeryouh, una estudiante investigadora, recibió una maestría en Lenguaje, Comunicación y Sociedad de la Universidad de Sidi Mohamed Ben Abdellah, y está realizando sus estudios de doctorado en la misma institución. Sus campos de interés son los estudios de comunicación, la tecnología educativa, el desarrollo de los estudiantes, el liderazgo empresarial y el marketing digital.