Personality, Brand Commitment & Compulsive Buying

This study investigates the relationship between Personality dimensions (neuroticism, extraversion, openness, agreeableness and conscientiousness) and Brand Commitment and Compulsive Buying Behaviour among University Students and Higher School Students. There were two groups university students and higher school students. Total 120 sample size has been taken out of which 60 students of university (30 male and 30 female) and 60 higher school students (30 male and 30 female).

Autorentext

Le Dr Ishita Chatterje est actuellement lectrice au département de psychologie appliquée. Son domaine de recherche actuel comprend la psychologie industrielle, organisationnelle et de gestion, y compris le comportement du consommateur. Sayanti Bhattacharya a obtenu une maîtrise du département de psychologie appliquée de l'université de Calcutta et s'intéresse au comportement du consommateur.