Soft Power Made in China

This book analyzes the ways in which China's soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for China's transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences' consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the outsourced soft power. While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field.

Grounded in the author's multi-site field research focused on television spheres, Soft Power Made in China argues that China's soft power paradox in South Korea and Japantwo quasi-Sinophone countriesis not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.

Offers empirical findings based on extensive fieldwork along with a novel theoretical framework to rethink soft power studies from an interactive and comparative standpoint Contributes to current research on China's soft power via media products by analyzing its manifestation in two interconnected processes of strategic generation and embedded reception in neighboring East Asian developed countries Utilizes a multidisciplinary approach grounded in audience research, sociological studies, science and technology studies, and institutional approaches

Autorentext

Claire Seungeun Lee is an assistant professor at Inha University, South Korea. Using a combination of quantitative and qualitative methods, her research primarily focuses on China's social and technical transformations, global media, im/migration, the intersection between technology, deviance, policies in cyberspace, and digital sociology.

Klappentext

This book analyzes the ways in which Chinäs soft power growth faces dilemmas in East Asia through both online and offline platforms. One dilemma for Chinäs transnational soft power-field expansion lies in the intersection of its source and receiving countries. The author discusses how transnational audiences consumption and reception of Chinese television series are shaped by domestic factors, with interpretations of and desires for different forms of capital, further inhibiting the foreign export of these series. Another dilemma is the outsourced soft power. While Hong Kong and Taiwan play significant roles as outsourced soft power mediators, their under-established emerging digital media platforms have yet to meet the expectations of transnational audiences in a virtual transnational soft power field. Grounded in the author s multi-site field research focused on television spheres, Soft Power Made in China argues that Chinäs soft power paradox in South Korea and Japan two quasi-Sinophone countries is not due to a lack of state-level strategy, but linked to soft power pathways that rely on production in one source country, and both distribution and reception in a receiving country.

Inhalt

1. Introduction.- 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse.- 3. Foreign Markets and Professionals: The Gatekeepers.- 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media.- 5. The Conversion Paradox in Quasi-Sinophone East Asia.- 6. The Limits of Outsourced Soft Power.- 7. Seeking Virtual Capital through Online Media in the Digital Age.- 8. Conclusions.- 9. Postscript: Envisioning the Future of China's Soft Power.