Subliminal Advertising and External Stimuli: A Theoretical Framework

The art of Subliminal Seduction started way back in 1950 and they still don't want let people know,"the process of seduction". External Stimuli entices respondents mostly youth towards irrational behaviour. The level of cognition and affection plays an important role in countering the stimuli such as subliminal advertising. Emotional involvement tends to be on higher side with the subliminal exposure.The ultimate goal of a subliminal advertiser is to provocate an individual into compulsive buying.The destruction through subliminal exposure has had tremendous success ever since its beginning.Impulsiveness for drugs and urge for masturbation among youth has been the long focus of subliminal advertisers.

Autorentext

Shakeel Ahmad Sofi is a Research Scholar at Central University of Kashmir-India. He has a number of publications to his name. His areas of interest are Research Methodology itself, Consumer Behaviour and Organizational Behaviour. He has also taught at Assistant professor level in Central University of Kashmir and Islamic University of Kashmir.

Klappentext

The art of Subliminal Seduction started way back in 1950 and they still don't want let people know,"the process of seduction". External Stimuli entices respondents mostly youth towards irrational behaviour. The level of cognition and affection plays an important role in countering the stimuli such as subliminal advertising. Emotional involvement tends to be on higher side with the subliminal exposure.The ultimate goal of a subliminal advertiser is to provocate an individual into compulsive buying.The destruction through subliminal exposure has had tremendous success ever since its beginning.Impulsiveness for drugs and urge for masturbation among youth has been the long focus of subliminal advertisers.