Success Factors for Future Growth of Car Sharing Services

New primary research on the use of car sharing

New primary research on the use of car sharing

Autorentext

Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management.

Inhalt

The Transformation in the Automobile Industry.- State of the Automobile Industry: Porter's Five Forces.- Research Design: Empirical Field Research on Potential Car Sharing Users.