The Impact of Sub-National Institutions on Foreign Firms´ Market Entry

Maren Hagemeister examines how institutions influence foreign firms´ market entry decisions and subsidiary performance in Russian regions. In an empirical study the author analyses the market entries of a sample of European Union firms in the Russian federal districts between 2005 and 2013. The thesis advances prior research with its sub-national perspective on institutions and the use of the thus far underutilized Business Environment and Enterprise Performance Survey (BEEPS) to derive regional data. The findings indicate that within-country differences can significantly affect foreign companies´ entry mode and success on a local market.

Studies in the field of economic science

Autorentext

Maren Hagemeister earned her bachelor s degree in International Cultural and Business Studies at the University of Passau and afterwards graduated from Friedrich-Alexander University Erlangen-Nürnberg with a Master of Science in International Business Studies in 2018.****

Klappentext

Maren Hagemeister examines how institutions influence foreign firms market entry decisions and subsidiary performance in Russian regions. In an empirical study the author analyses the market entries of a sample of European Union firms in the Russian federal districts between 2005 and 2013. The thesis advances prior research with its sub-national perspective on institutions and the use of the thus far underutilized Business Environment and Enterprise Performance Survey (BEEPS) to derive regional data. The findings indicate that within-country differences can significantly affect foreign companies entry mode and success on a local market.

Inhalt

Objective and relevance of this study for entry mode research in Russia.- Application and review of institutional theory, transaction cost theory and entry mode research.- Data and research methodology based on the BEEPS project und Bureau van Dijk data.- Contributions, methodological limitations, theoretical and managerial implications.