A study on Customer preference for the private brands of Big Bazaar

A consumer preference explains how a consumer ranks a collection of goods or services or prefers one collection over another. This definition assumes that consumers rank goods or services by the amount of satisfaction, or utility, afforded. Consumer preference theory does not take the consumer's income, good or service's price, or the consumer's ability to purchase the product or service. A store's own brand products include all merchandise sold under a retail store's private label. That label can be the store's own name or a name created exclusively by that store. Private label are products manufactured for sale under a specific retailers brand. These brands also known as own brands.The study is conducted to find out the customer preferences for the own brands of big bazaar. There are wide of product varieties in the own brands of big bazaar. They provide various offers for own brands. It also helps to find the factors which influence the customer preferences to the own brands of big bazaar.

Autorentext

Dr.Lekshmi Bhai P S is an alumnus of IMK, Kerala University, with 5 years of experience in teaching and research. She holds Bachelors Degree in Commerce & Masters Degree in Business Administration. Completed her M.Phil and PhD in Management Science from Mahatma Gandhi University,Kottayam. Now working as Assistant Professor in Adi Shankara B School