An approach for examining the third-person effect hypothesis

This book is based on the theoretical framework that
third-person perceptions are largely influenced by
motivational components and cognitive ability, which
vary by perceivers (the self-based approach) and
comparison targets (the other-based approach), and
the relationship between them (the self-other
relationship-based approach). Specifically, this
book examines how third-person perception differs by
comparison targets, called the other-based approach,
when a specific group is exclusively relevant or
irrelevant to a particular media message.
The findings summarized this book have important
implications for future studies about the
relationship between the perceptual components and
behavioral components of the third-person effect. In
conclusion, communication researchers should account
for the variance of the third-person perception by
the comparison target when they predict which
behavior to examine as a measurement of the behavior
third-person effect.

Autorentext

Irkwon Jeong, Ph.D.: Studied Communication at Ohio StateUniversity. Assistant professor at Kwaangwoon University, Seoul,Korea

Klappentext

This book is based on the theoretical framework thatthird-person perceptions are largely influenced bymotivational components and cognitive ability, whichvary by perceivers (the self-based approach) andcomparison targets (the other-based approach), andthe relationship between them (the self-otherrelationship-based approach). Specifically, thisbook examines how third-person perception differs bycomparison targets, called the other-based approach,when a specific group is exclusively relevant orirrelevant to a particular media message. The findings summarized this book have importantimplications for future studies about therelationship between the perceptual components andbehavioral components of the third-person effect. Inconclusion, communication researchers should accountfor the variance of the third-person perception bythe comparison target when they predict whichbehavior to examine as a measurement of the behaviorthird-person effect.