Click, Share, Shop: Unraveling the Potential of Social Commerce

"Social Commerce: The Future of Online Shopping" is a comprehensive guide that explores the latest trends and developments in social commerce. The book is designed to provide insights and strategies for businesses that want to harness the power of social media to drive sales and engagement. The book starts by providing an overview of social commerce and its evolution, including the rise of social media platforms as a key driver of e-commerce growth. It then delves into the strategies and tactics that businesses can use to effectively leverage social media to reach and engage customers. This includes the use of social media advertising, influencer marketing, and other emerging social commerce trends. Throughout the book, readers will learn about best practices, case studies, and practical tips from industry experts on how to create effective social commerce strategies. The book also includes a detailed analysis of the most popular social media platforms, including Facebook, Instagram, TikTok, and Pinterest, and how they can be used for social commerce. In addition, the book discusses the importance of creating a seamless user experience, the role of customer reviews and ratings.

Autorentext

El Dr. Gabriel A. Ogunmola, profesor asociado de la Universidad Sharda de Uzbekistán, aporta más de 8 años de experiencia académica. Con un MBA y un Ph.D. en Dirección General, publicó en reconocidas revistas indexadas por SCI, SSCI y Scopus. Es profesor visitante en instituciones de Uzbekistán y Polonia. Sus intereses abarcan el comercio electrónico.

Klappentext

"Social Commerce: The Future of Online Shopping" is a comprehensive guide that explores the latest trends and developments in social commerce. The book is designed to provide insights and strategies for businesses that want to harness the power of social media to drive sales and engagement. The book starts by providing an overview of social commerce and its evolution, including the rise of social media platforms as a key driver of e-commerce growth. It then delves into the strategies and tactics that businesses can use to effectively leverage social media to reach and engage customers. This includes the use of social media advertising, influencer marketing, and other emerging social commerce trends. Throughout the book, readers will learn about best practices, case studies, and practical tips from industry experts on how to create effective social commerce strategies. The book also includes a detailed analysis of the most popular social media platforms, including Facebook, Instagram, TikTok, and Pinterest, and how they can be used for social commerce. In addition, the book discusses the importance of creating a seamless user experience, the role of customer reviews and ratings.