Company Advertising with a Social Dimension

In summary of the considerations presented in this report, it should be noted that the introduction of marketing innovations by service companies can be a great opportunity to develop the business. New marketing solutions for the services market can include active communication with customers using social networking channels, such as Facebook and Instagram. As the Digital2020 report shows, the number of social media users is increasing year on year, which creates a good opportunity to establish relationships with potential customers from around the world. The use of social media is due to the response to market demand, but also the unlimited reach and involvement of stakeholders, including, in particular, customers who regularly use the services of companies with fixed locations. Marketing innovations should refer not only to technological changes, but first and foremost to new habits and behaviours of companies, which should become the creators of messages on new social media and websites.

Autorentext

L'auteur de ce livre est candidate au doctorat à la faculté d'économie, de finance et de gestion de l'université de Szczecin. Elle a acquis une expérience professionnelle dans le secteur du commerce international en Allemagne et en Chine.