Design Semiosis

Products are designed by someone to be perceived by
someone.

Design Semiosis was originally presented as a
Doctoral Thesis for the Dept. of Machine Design at
the Royal Institute of Technology, Stockhom, Sweden.
It contains a concept that speaks about the synthesis
of physical products by a human designer. The
foundations of this concept are the semiotics of
Charles S. Peirce and the sign theories of Charles W.
Morris. To these are added ideas about the nature of
product properties.

Traditional research in product design typically
suggests analytical acts in synthesis, based on
empirical research. Design Semiosis presents an
application of abduction to propose that the
designers' perception of a products' properties is
the natural driver behind synthesis.

The concept of Design Semiosis is that there are 10
levels of semiotic signed properties that a human
designer works with through their perception of the
artifact being designed. Several examples using these
levels are presented.

Currently, work continues with Design Semiosis
applied to product and design specifications.

Autorentext

Currently, an active consultant, designer andlecturer working with the specification andimplementation of modular product architectures for a variety ofglobal corporations in Europe and North America and can becontacted at mwlange@msn.com for additional information.

Klappentext

Products are designed by someone to be perceived bysomeone.Design Semiosis was originally presented as aDoctoral Thesis for the Dept. of Machine Design atthe Royal Institute of Technology, Stockhom, Sweden.It contains a concept that speaks about the synthesisof physical products by a human designer. Thefoundations of this concept are the semiotics ofCharles S. Peirce and the sign theories of Charles W.Morris. To these are added ideas about the nature ofproduct properties.Traditional research in product design typicallysuggests analytical acts in synthesis, based onempirical research. Design Semiosis presents anapplication of abduction to propose that thedesigners' perception of a products' properties isthe natural driver behind synthesis.The concept of Design Semiosis is that there are 10levels of semiotic signed properties that a humandesigner works with through their perception of theartifact being designed. Several examples using theselevels are presented.Currently, work continues with Design Semiosisapplied to product and design specifications.