E-banking and Its Difficulties in Hungary

In the beginning of the 1990s, there was a belief
that Internet would spread tremendously; and as a
result the banking sector would also change. Experts
predicted a prosperous future for it, and declared
that electronic channels would replace bank offices.
In this work I am revealing both the inducements and
the disincentives of e-banking to find out why it did
not spread as it was expected. I analyze the factors
that influence this process: the economical
environment (EU, The Government and banks), the
social environment (people s attitude towards the new
technology, security concerns) and other factors as
well (education).
Did the banks act correctly? Will time alone change
people s attitude towards the new technology and
would they use e-banking services more than today?
What should banks do to accelerate the accustoming
process? - These are the questions I try to answer.

Autorentext
Júlia Valkó, MSc.: Studied Economics and International Marketing at Budapest Business School and at University of Lincoln (parallel studies), then continued with Regional Policy of the Eu at the University of Pécs. Now working as a Marketing Coordinator.

Klappentext
In the beginning of the 1990s, there was a belief that Internet would spread tremendously; and as a result the banking sector would also change. Experts predicted a prosperous future for it, and declared that electronic channels would replace bank offices. In this work I am revealing both the inducements and the disincentives of e-banking to find out why it did not spread as it was expected. I analyze the factors that influence this process: the economical environment (EU, The Government and banks), the social environment (people's attitude towards the new technology, security concerns) and other factors as well (education). Did the banks act correctly? Will time alone change people's attitude towards the new technology and would they use e-banking services more than today? What should banks do to accelerate the accustoming process? - These are the questions I try to answer.