Event and scene marketing: Street food events

The constant change in trends and the increasingly complex society due to megatrends such as individualisation, health and sustainability also demand creative solutions in the event industry. Companies and also event organisers are anxious to anchor themselves sustainably in the minds of consumers through a positive image. Trends are becoming more fast-paced, society is longing for experiences and diversions away from everyday life. The street food scene, which has its origins in the Asian and American regions, is showing significant growth in Germany and in the event industry. The events in this area are responding to demand from vegans and vegetarians, among others. This copy deals on the one hand with the terminology and the topic and on the other hand with the scene and target group of such festivities.

Autorentext

Les études, axées sur la gestion d'entreprise et la spécialisation en gestion du tourisme, de l'hôtellerie et de l'événementiel, ont été suivies à Mannheim ainsi qu'à la HS Mittweida, qui coopère avec l'université. De là est née l'envie d'aborder des thèmes spécifiques au marketing, en bref les manifestations de street food.