Impact Of Advertisement On Jewel Purchase Decisions

This is a authoritative textbook designed to meet the requirements of students of Management,commerce, scholars and other professional courses .It is serves both as a learner's text and a practitioner's guide. Salient features 1. Today's customers consider jewellery shopping as a tedious task rather than a pleasurable shopping experience. 2.Increased the buying power of women and the choice of variety in the products. 3.Impact on the customers, influencing them towards purchase on varieties.

Autorentext

Dr. A.Valarmathi, Director Vivekananda Institute of Management Studies, started her career in industries in export oriented company, Coimbatore.. She has an experience of 11 Years in teaching and has 7 Years of research experience.She has received the CMA-GRD best MANAGEMENT FACULTY AWARD in 2012.