Impact Of Customer Service Elements On Customer Satisfaction &Loyality

This study stands to investigate the impact of customer service elements on customer satisfaction and loyalty in B2B (Business to Business) market and to find out the most important elements of customer services which have strong impact on satisfaction in Pakistan's scenario.The nature of this study is exploratory and the selected population for data collection consists on the retailers of mobile phone companies.

Autorentext

Surmad Umar, Saima Jahan and Samina Jahan have completed their MBA degree from Bahauddin Zakariya University Multan Pakistan.The research focus on impact of customer service elements on customer satisfaction and loyalty in B2B market.