Marketing Fundamentals

Marketing Fundamentals is an essential guide to understanding the basic principles of marketing. The book explores key concepts such as segmentation, positioning and promotion strategies. Through practical examples and case studies, it offers tools for designing and implementing effective marketing strategies. Ideal for students and professionals, it provides a solid, up-to-date foundation for addressing the challenges of marketing in a dynamic and competitive environment.

Autorentext

Prepared by Guadalupe Patricia Pilay Mariño, Cecilia Esther Pilay Mariño and Daniel Antonio Merchán River, Ecuadorian professionals with experience as lecturers, teachers and extensive experience in marketing areas of leading companies of different kinds.