Marketing Strategies in the UK Classical Music Business

An overview of how the classical music industry has changed the way it has operated since 1989 with a particular look at marketing and online trade. Details of specific marketing campaigns, examples of online campaigns and interviews with key people in the music industry are included. The author draws on his experience in the classical music sector, especially within the recording, marketing and broadcasting fields.

Autorentext

Marius Carboni is a classical music marketing and public relations consultant with 25 years experience in the sector. A former head of press and promotion at Decca and EMI, Marius runs his own music business consultancy. He has a Business Management diploma, a Masters degree in Performance & Visual Arts, and a PhD in Music Business.