Menstrual Bodies and Gender

This book interrogates how the so-called Feminine Care industry travelled from the United States to Latin America via manufactured and disposable menstrual management technologies and certain narratives about menstrual bodies. The author focuses on Argentina as a case study to deepen the analysis of transnational politics and business practices around menstruation, drawing on women's voices to unveil why menstruation is still a bodily process that is natural yet taboo in Latin America. This fascinating volume is a must-read for anyone interested in how the Feminine Care industry helped reify the insidious social mandate of shame and secrecy over women's bodily experiences.

Offers a powerful feminist critique of transnational discourses on menstruation Reveals how markets and gender ideologies have produced a curiously bloodless femininity Explores new perspectives in feminist and menstrual scholarship

Autorentext

Eugenia Tarzibachi is a licensed psychologist with a PhD in social sciences from the University of Buenos Aires (Argentina), and a Master's in clinical psychology from the University of San Francisco (United States). Author of the book Women's Thing. Menstruation, Gender and Power (in Spanish, 2017) awarded with the A ngeles Durän Prize of the Autonomous University of Madrid (Spain) for the innovation and advancement of feminist theory. She is a member of the Board of Directors of the Society for Menstrual Cycle Research and is an Associate Marriage and Family Therapist in California where she is currently living.

Klappentext

This book interrogates how the so-called Feminine Care industry travelled from the United States to Latin America via manufactured and disposable menstrual management technologies and certain narratives about menstrual bodies. The author focuses on Argentina as a case study to deepen the analysis of transnational politics and business practices around menstruation, drawing on women s voices to unveil why menstruation is still a bodily process that is natural yet taboo in Latin America. This fascinating volume is a must-read for anyone interested in how the Feminine Care industry helped reify the insidious social mandate of shame and secrecy over women s bodily experiences.

Inhalt

1. Putting Your Body into It.- 2. Menstruating, Doing Gender.- 3. Advertising Feminine Protectors: From Hygiene to Women's Liberation.- 4. Becoming a Young Lady: The First Period as a Mark of Gender.- 5. The First Person: From Rags to Pads and Tampons.- 6. Conclusion: Overdue Policies on the Menstrual Cycle and Final Remarks.