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Observational Techniques
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Geliefert zwischen Do., 27.11.2025 und Fr., 28.11.2025
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experiment.Compared with quantitative research and experimental research, observational research tends to be less reliable but often more valid[citation needed]. The main advantage of observational research is flexibility. The researchers can change their approach as needed. Also it measures behaviour directly, not reports of behaviour or intentions. The main disadvantage is it is limited to behavioural variables. It cannot be used to study cognitive or affective variables. Another disadvantage is that observational data is not usually generalizable.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786131189173
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- EAN 9786131189173
- Format Fachbuch
- Titel Observational Techniques
- Herausgeber Betascript Publishing
- Anzahl Seiten 96
- Genre Sozialwissenschaften allgemein
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