Paratexts in the mass media communication

"The receiver wants to get all the novel in three minutes" - as Ryszard Kapuscinski wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.

Autorentext

Iwona Loewe Uniwersytet l ski. Jej prace obejmuj nast puj ce dyscypliny: medialingwistyka, semiotyka, retoryka, genologia lingwistyczna, analiza dyskursu, stylistyka lingwistyczna W ród jej zainteresowä naukowych znajduj si : kultura audiowizualna, dyskurs publiczny, komunikaty autoprezentacyjne i autopromocyjne, komunikaty perswazyjne, dwuj zyczno .

Klappentext

"The receiver wants to get all the novel in three minutes" - as Ryszard Kapüci ski wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.