PROFESSIONAL DEVELOPMENT OF HOTEL STAFF AS A KEY TO SERVICE QUALITY

This monograph explores the impact of professional development on service quality in the hospitality industry, focusing on Bukhara, Uzbekistan. It emphasizes the need for structured training programs to enhance employee skills, improve customer satisfaction, and align with global standards. Drawing on successful practices from Europe and Asia, such as Marriott's "Passport to Success" and SHATEC's "WOW" program, the study proposes an annual 30-day training model supported by government and educational institutions. Through surveys and analysis, it highlights gaps in local hotel staff training and offers innovative, practical solutions to foster sustainable growth in tourism.

Autorentext

Author of this monograph is researcher who mainly works with tourism based problems and conducts wide range of reserched dedicated to hospitality industry. Among her surveys career enhancement programs in tourism, digital tourism, social media in tourism destinations play great role developing the industry.