Research into Chinese Television Development

This book examines China s approaches to the
development of its TV industry, using
McQuail s political, economic and social framework,
the relevant political economy traditions involving
the neoclassic paradigm and the heterodox approach,
and the principles of media economics and
the market chain theory of the TV
industry. The book first presents a concise review
of how TV developed in China: it then seeks
to map perceived changes and to ascertain the
problems throughout the process. The discussion
draws on previous analyses and discussions, to
assess the overall picture of TV
industrialisation reformation in China, additionally
drawing on discourses surrounding commercial
TV in the U.S. and public TV in the
U.K. for valuable reference material that will
support China s TV development. The
significance of this research lies in its providing
an insight into China s TV reformation and
adding, to the field of communication and
development, the Chinese experience. The research
expects to propose a television development pathway
with Chinese characteristics, drawing on Chinese as
well as Western theories.

Autorentext

Ming Ming Diao received his Ph.D.(2009)from
Macquarie University(Sydney, Australia). He worked for Chinese
TV institutions before doing his research at Macquarie
University in 2005 where he was a TV producer. He is the current
member of International Communication Association (ICA) and
China, East Media, New Media Research Group.

Klappentext

This book examines China's approaches to the
development of its TV industry, using
McQuail's political, economic and social framework,
the relevant political economy traditions involving
the neoclassic paradigm and the heterodox approach,
and the principles of media economics and
the 'market chain' theory of the TV
industry. The book first presents a concise review
of how TV developed in China: it then seeks
to map perceived changes and to ascertain the
problems throughout the process. The discussion
draws on previous analyses and discussions, to
assess the overall picture of TV
industrialisation reformation in China, additionally
drawing on discourses surrounding commercial
TV in the U.S. and public TV in the
U.K. for valuable reference material that will
support China's TV development. The
significance of this research lies in its providing
an insight into China's TV reformation and
adding, to the field of communication and
development, the Chinese experience. The research
expects to propose a television development pathway
with Chinese characteristics, drawing on Chinese as
well as Western theories.