See, Solve, Scale

Based on Brown University's highest-rated course - The Entrepreneurial Process - Professor Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method for unleashing your inner entrepreneur.

Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.

The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact.

In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown's Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them.

Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them.

Leveraging Warshay's own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.

Danny Warshay's See, Solve, Scale makes a fundamental connection between a liberal arts education and entrepreneurship. We at liberal arts schools teach our students how to observe acutely and analyze deeply. It turns out, as Danny demonstrates, these skills translate perfectly to the role of entrepreneurs, which is to identify a problem and seek a solution.That he does so with stories and examples of a diverse set of founders of all ages and backgrounds makes this the perfect book for all aspiring entrepreneurs

Vorwort
Based on Brown University's highest-rated course - The Entrepreneurial Process - Professor Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method for unleashing your inner entrepreneur.

Autorentext
DANNY WARSHAY is the founding Executive Director of the Nelson Center for Entrepreneurship and Professor of the Practice at Brown University. He began his entrepreneurial pursuits while an undergraduate at Brown as a member of the Clearview Software startup leadership team. Apple acquired Clearview, and since then, he has co-founded and sold companies in fields ranging from software and advanced materials to consumer products and media. Danny received an MBA from Harvard Business School. He lives in Providence.

Klappentext

HOW ANYONE CAN TURN AN UNSOLVED PROBLEM INTO A SUCCESSFUL BUSINESS

We live in a world full of problems, and business often offers the most compelling path to solve them. For this reason, business isn't just for 'businesspeople' anymore. Increasingly, it's the more unlikely candidates, from historians to philosophers to rocket scientists, who are launching the most interesting businesses to solve problems big and small.

That's why at Brown University, everyone from English majors and future Fulbright scholars, to chemical engineering majors and art students, rank Danny Warshay's course as the most life-changing course on campus. Danny doesn't just change how they think about business. He has encouraged his thousands of students to use his course to launch hundreds of successful companies including Away and Casper mattresses.

In See, Solve, Scale Danny will share his unique methodology and demonstrate how it is applicable to anyone who is in the business of solving problems, from an innovator dreaming of launching a startup, to a manager trying to cut through red tape in their organisation or a small business owner who wants to stay one step ahead of the competition.

See, Solve, Scale will be an essential guide for anyone who dreams of taking a world-changing idea from conception to execution.