Social Media and Civil Society in Japan

This book offers an overview of social media usage in Japan and describes its role in society during mid-level disruptions by natural disasters. Conceived during and after the Great East Japan Earthquake that devastated large portions of the north-eastern area of Japan, this volume addresses the links between Japanese civil society and the social media scene, using both traditional hypothesis testing, social surveys and large-scale big data analysis to provide insight into the development of an online community for connecting citizens. Considering the connection of civil society organizations, citizens and local governments through online communication, notably social media, and how to promote higher levels of citizen engagement in Japan, it offers solutions for a more prepared, resilient communication network among citizens in case of another large scale disaster.

Addresses the links between Japanese civil society and social media usage Offers solutions to enhance the connectivity of civil society organizations in Japan Explains how to create, manage, nurture and grow online communities that are focused on non-viral civil society themes such as volunteering

Autorentext

Muneo Kaigo is Associate Professor in the Faculty of Humanities and Social Sciences, University of Tsukuba, Japan. He was a Japanese ministry sponsored visiting scholar at Columbia University, US, from 2004 to 2005. His current research is centered on enhancing civil society and disaster preparedness through effective SNS usage development and on the positive and negative information aggregation and flows in cyberspace. He is the Asian Media Information and Communication Centre country representative for Japan.

Klappentext

This book offers an overview of social media usage in Japan and describes its role in society during mid-level disruptions by natural disasters. Conceived during and after the Great East Japan Earthquake that devastated large portions of the north-eastern area of Japan, this volume addresses the links between Japanese civil society and the social media scene, using both traditional hypothesis testing, social surveys and large-scale big data analysis to provide insight into the development of an online community for connecting citizens. Considering the connection of civil society organizations, citizens and local governments through online communication, notably social media, and how to promote higher levels of citizen engagement in Japan, it offers solutions for a more prepared, resilient communication network among citizens in case of another large scale disaster.

Inhalt
The Japanese Internet Environment.- Social Media in Japan and the Great Eastern Japan Earthquake.- Japanese Local Government Facebook Profiles.- Civil Society, Social Media and Facebook usage by local governments: Birth of the Tsukuba Study and the Tsukuba Civic Activities Cyber-Square.- Promotion and Care of Online Communities: Necessary Elements for a self-sustainable online Facebook community: Self-Reliance of the Tsukuba Civic Activities Cyber-Square.- Who Leads Advocacy through Social Media in Japan?.- Conclusion.