Social Media Marketing

Social Media Marketing: Turning Engagement into Revenue is a comprehensive guide designed to help businesses, entrepreneurs, and marketers leverage social media for brand growth and profitability. This book explores essential strategies for building a strong online presence, creating high-quality content, engaging with audiences, and converting social interactions into sales.Covering topics such as influencer marketing, paid advertising, community building, analytics, and monetization techniques, this book provides practical insights and step-by-step approaches for maximizing success on platforms like Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and YouTube. It also examines future trends, including AI-driven marketing, social commerce, and evolving platform algorithms.Whether you're new to social media marketing or looking to refine your existing strategies, this book offers valuable guidance to help you stay ahead in the digital landscape and turn engagement into sustainable revenue.

Autorentext
Dr. Monjit Roy, an accomplished academic and professional, has 16 years of experience in teaching, 7 years of research, and leadership roles across schools, colleges, and universities. He holds an M.Ed, PhD, and multiple certifications in various fields such as computer applications, digital marketing, and mutual fund trading.