The Brew Deal

During the final stages of Prohibition, the US government allowed the consumption and sale of non-intoxicating beer, which was at or below 3.2% alcohol-by-weight. Beer's returnpermitted with an eye toward job creation during the Great Depressionwas one of President Franklin D. Roosevelt's earliest New Deal policies. In this book, economic historian Jason E. Taylor takes readers through the rapid resurgence of American breweries and shows how beer helped spark a sharp recovery in the spring of 1933.

Taylor begins with stories of how the nation's 1,400 breweries were decimated by the onset of Prohibition in 1920. He then turns to the frothy debates that led Congress to declare 3.2 beer non-intoxicating, and hence allowable under Prohibition. While April 7th is now celebrated as National Beer Day, the original April 7thwhen legal beer returned after more than 13 years awaybrought raucous scenes that make today's Mardi Gras festivities seem tame by comparison.

The Brew Deal shares stories of breweries, people, politics, perseverance, and the various roles that 3.2 beer has played in the evolving American beer scene.

Shares the untold story of 3.2 beer, which began with the legalization of non-intoxicating beer in 1933 Highlights the economic impact of American breweries during and after the Great Depression Traces the road to recovery from the Great Depression, which was aided by the legalization of non-intoxicating beer

Autorentext

Jason E. Taylor is Jerry and Felicia Campbell Professor of Economics at Central Michigan University. Before joining CMU, he earned a bachelor's degree in journalism from Ohio University and a PhD in economics from the University of Georgia. Taylor was Assistant Professor at the University of Virginia from 1998 to 2003. He served as Editor-in-Chief of Essays in Economic & Business History between 2012 and 2018. His research is focused on US economic history, industrial organization, and public policy. Taylor's work appears in The Wall Street Journal, Forbes, USA Today, The Journal of Economic History, The Journal of Law and Economics, Public Choice, Economica, The Journal of Industrial Economics, and more.

Klappentext

Jason Taylor knows how to make economic history sing. While The Brew Deal is about FDR and the beer industry, it also tells a tale of American resilience in battling the Great Depression. If you've got the time, Taylor's got the book.

Kenneth Elzinga, Professor of Economics, University of Virginia

"It's rare that a book about events from a century ago feels so fresh and timely. This gripping scholarship is a joy for readers. It also provides important insights into the politics and regulation of alcoholic beverages today."

Bart Watson, VP of Strategy & Chief Economist of the Brewers Association

Kenneth Elzinga, Professor of Economics, University of Virginia

"It's rare that a book about events from a century ago feels so fresh and timely. This gripping scholarship is a joy for readers. It also provides important insights into the politics and regulation of alcoholic beverages today."

Bart Watson, VP of Strategy & Chief Economist of the Brewers Association

During the final stages of Prohibition, the US government allowed the consumption and sale of non-intoxicating beer, which was at or below 3.2% alcohol-by-weight. Beer's returnpermitted with an eye toward job creation during the Great Depressionwas one of President Franklin D. Roosevelt's earliest New Deal policies. In this book, economist Jason E. Taylor takes readers through the rapid resurgence of American breweries and shows how beer helped spark a sharp recovery in the spring of 1933.

Taylor begins with stories of how the nation's 1,400 breweries were decimated by the onset of Prohibition in 1920. He then turns to the frothy debates that led Congress to declare 3.2 beer non-intoxicating, and hence allowable under Prohibition. While April 7th is now celebrated as National Beer Day, the original April 7thwhen legal beer returned after more than 13 years awaybrought raucous scenes that make today's Mardi Gras festivities seem tame by comparison.

The Brew Deal shares stories of breweries, people, politics, perseverance, and the various roles that 3.2 beer has played in the evolving American beer scene.

Jason E. Taylor is Jerry and Felicia Campbell Professor of Economics at Central Michigan University. Before joining CMU, he earned a bachelor's degree in journalism from Ohio University and a PhD in economics from the University of Georgia. Taylor served as Editor-in-Chief of Essays in Economic & Business History between 2012 and 2018. His research is focused on US economic history, industrial organization, and public policy. Taylor's work appears in The Wall Street Journal, Forbes, USA Today, The Journal of Economic History, The Journal of Law and Economics, Public Choice, Economica, The Journal of Industrial Economics, and more.

Inhalt

What's on Tap?.- 1: The end of a thirteen-year thirst.- 2: The brewery (mostly) vanishes.- 3: America struggles with intoxication--or at least its definition.- 4: A good time for beer.- 5: New Beer's Eve.- 6: Rising from the ashes.- 7: 3.2.1 Recovery.- 8: Financing the brewery revival of 1933.- 9: Was there a beer bubble (and pop)?.- 10: So, what ever happened to 3.2 beer?.- 11: Closing time.- 12: Epilogue: Last call for the brew deal.