The importance of communication in building the Vivo brand

The brand market is growing rapidly, making brands one of the main assets of a company. In line with this market reality, the overall objective of this study is to show the importance of communication in building a brand in the consumer's mind. To do this, we must understand the concept of a brand, analyze its identity-its symbols, colors, and shapes-and recognize the importance of communication in brand building. In this study, Vivo commercials were analyzed to identify how their values are presented. To do this, a bibliographic review and analysis of three recently aired Vivo television commercials were conducted. The expected result is that this research will show the importance of building a brand, with a focus on embedding it in the minds of consumers.

Autorentext

My name is Ricardo Jair da Silva, I am 30 years old, and I have a degree in Social Communication with an emphasis on Advertising from the University of Vale do Itajaí - UNIVALI. While still in college, I began my professional career in the fashion industry, where I still work today as a photographer at Carpintaria Estúdio in Balneário Camboriú, Santa Catarina, Brazil.