The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions

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Employer branding is a concept defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.


Employer branding is a concept which was introduced in 1996 and is defined as «the package of functional, economic and psychological benefits provided by employment, and identified with the employing company» (Amber & Barrow, 1996).

Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a «war for talents». Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.

The Higher Education industry, which is one of the biggest service industries in the world, has to give importance to the term «employer branding» for external and also internal stakeholders. Since the idea of the universities has changed, it forces universities to be one of the growth industries. This growth generates some important and critical challenges on working conditions of academics and also administrative personnel in higher education institutions (HEIs).


Autorentext

Ismet Burçak Vatansever Durmaz completed her undergraduate studies at Istanbul Bilgi University, Business Administration, Stage Performing Arts Management and at the Business Administration Department of the University of Portsmouth. She obtained a Master s degree in Education Management and her PhD in Business Administration from Bahçe ehir University, Graduate School of Social Sciences. Ismet Burçak Vatansever Durmaz has been working in different sectors at Bahçe ehir University for nearly 17 years.


Inhalt

Employer branding Organizational commitment Organizational identification Communication climate Higher education institutions

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Weitere Informationen

  • Allgemeine Informationen
    • GTIN 09783631792957
    • Sprache Englisch
    • Auflage 1. Auflage
    • Größe H210mm x B148mm x T11mm
    • Jahr 2020
    • EAN 9783631792957
    • Format Kartonierter Einband
    • ISBN 3631792956
    • Veröffentlichung 27.01.2020
    • Titel The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions
    • Autor smet Burçak Vatansever Durmaz
    • Gewicht 249g
    • Herausgeber Peter Lang
    • Anzahl Seiten 186
    • Lesemotiv Verstehen
    • Genre Sozialwissenschaften, Recht & Wirtschaft

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