The Role of the Beijing Olympics in China's Public Diplomacy

The 2008 Beijing Olympics were ardently sought, lavishly staged and hugely successful. China successfully used the Olympics as a tool of public diplomacy with a positive impact on its politics, economics and environment. But how did Beijing beat the odds to stage the most spectacular Olympic event in history; and with what impact? China s Public Diplomacy is reinforced and undercut by authoritarianism Yet, global status demands more transparency and greater accountability. As PD becomes increasingly indispensable in the management of external affairs, China s Olympic experience offers wider lessons. This book examines a topical issue of growing currency and wide relevancy to PD; puts the Olympics in a national and international context; highlights the paradox of China s Public Diplomacy; underscores China s successful national brand image as an emerging global power; offers valuable insights into deeper understanding of the rising China and its importance as a workshop of the world. The book is, therefore, a pleasant, interesting and invaluable reading for students and practitioners of diplomacy as well as those interested in modern China and contemporary international relations.

Autorentext

Evans Phidelis Aryabaha: Holds a Bachelor of Social Sciences (Honours) from Makerere University, and a Master in Contemporary Diplomacy - Class One (Summa Cum Laude) from the University of Malta. Ugandan Career Diplomat with over ten years professional experience in Foreign Service.