The Transmedia Franchise of Star Wars TV

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchiseand, thus, industry-wide transmedia storytelling strategiesdeveloped. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history.

Brings together scholarly approaches to television expansions of the Star Wars franchise Combines close reading of televisual sources in the Star Wars franchise with transmedia and franchising scholarship to open up new areas Emphasises transmedia and franchising as co-constitutive aspects of Star Wars while at the same time giving space for individual chapters to develop certain arguments regarding politics, fandom, marketing, and other aspects of Star Wars's storyworld and franchise building

Autorentext

Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien's views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy.

Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.

Klappentext

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise-and, thus, industry-wide transmedia storytelling strategies-developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise's complex history.

Inhalt

1. Star Wars from Big Screen to Small.- 2. The Enduring Force of Kenner Star Wars Toy Commercials.- 3.The Holiday Special and the Hole in the Archive.- 4. The Battle for Endor: Ewok Television Films as Transmedia Brand Extension.- 5. 1. The circle is now complete: Transmedia Storytelling and Nostalgia in Star Wars Television Adverts.- 6. The Princesses Strike Back: Forces of Destiny and the Capitalization of the Disney Princess.- 7. Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons.- 8. From Monk to Superhero: Genndy Tartakovsky's Clone Wars and the Transformation of the Jedi.- 9. Of War, Peace, and Art: Mandalorian Culture in Star Wars Television.- 10. Canonical Legends: How the Expanded Universe (Selectively) Lives on TV.