The Value of Eco-Labelling

Which eco-labels and which place-of-origin labels add
value to food
items? Just how much value do they add? And for which
consumers?
This study demonstrates that a knowledge of the
somehow and the
somewhere of food has measurable monetary value for
consumers.
The study sets out to establish the value to
consumers of particular
eco-labels and geo-labels. The Value of Eco-Labelling
reports the
values of Organic, Certified Organic, Natural and
Eco, as well as of
country-of-origin labelling (CoOL) and regional
provenance
labelling. The interaction effects of multiple food
labelling claims are
identified. Based on a raft of demographic measures,
The Value of
Eco-Labelling identifies just which consumers are
responsive to
which claims. This book reveals an efficient and
effective
methodology for quantifying consumer value. The Value
of Eco-
Labelling presents a treasure trove of data,
analysis, insights and
surprises. The Value of Eco-Labelling will be
essential reading for
food producers, marketers and certifiers, as well as
for agricultural
departments, organisations, advisers, policy makers,
consumer
advocates and researchers.

Autorentext

John Paull is a leading researcher into organic food andagriculture. He has pursued his organics research at the University of Tasmania, the AustralianNational University, and Oxford University. He is an environmental scientist and hisresearch is presented in academic journals and at international conferences.

Klappentext

Which eco-labels and which place-of-origin labels addvalue to food items? Just how much value do they add? And for whichconsumers? This study demonstrates that a knowledge of thesomehow and the somewhere of food has measurable monetary value forconsumers. The study sets out to establish the value toconsumers of particular eco-labels and geo-labels. The Value of Eco-Labellingreports the values of Organic, Certified Organic, Natural andEco, as well as of country-of-origin labelling (CoOL) and regionalprovenance labelling. The interaction effects of multiple foodlabelling claims are identified. Based on a raft of demographic measures,The Value of Eco-Labelling identifies just which consumers areresponsive to which claims. This book reveals an efficient andeffective methodology for quantifying consumer value. The Valueof Eco-Labelling presents a treasure trove of data,analysis, insights and surprises. The Value of Eco-Labelling will beessential reading for food producers, marketers and certifiers, as well asfor agricultural departments, organisations, advisers, policy makers,consumer advocates and researchers.