Why do you buy?

The market has demanded that supermarket retailers pay close attention to aspects such as price, square, sales promotion and customer service, among others. In this context, the aim is to describe and analyze the attributes that influence the final consumer's decision-making process when choosing a supermarket. To this end, a study was carried out to identify the attributes of repurchase in a supermarket. The methodology used was qualitative research, which was recorded and interpreted using the comparative method. The research showed that consumers are more demanding and are looking for attributes such as: hygiene of the premises; product quality; availability of products; size of the supermarket; parking; location; price; promotion; service and organization. However, many supermarket retailers still don't live up to the expectations of this modern, volatile and attuned consumer. Read on and find out why.

Autorentext

Master in Business Administration di UniHorizontes. Amministratore con esperienza in consulenza e sviluppo di progetti di innovazione. Specializzazione in Strategia di Gestione del Marketing presso l'UFRJ e in Gestione Pubblica presso l'UNITINS. Docente universitario.