A Business Model for Orchids Primer

The business plan model described aims to develop a detailed and cohesive structure for the development, implementation and management of a project focused on a Smartgreenhouse. This, in turn, is an advanced greenhouse that incorporates technology and sustainable practices, with a focus on energy efficiency and the production and marketing of orchid seedlings. The booklet details the unique business model for growing orchids, exploring fundamental aspects such as market analysis, marketing strategies, operations, management and finance, including SWOT analysis, financial projections and risk analysis, all with a view to drawing up a robust and effective business plan.Smartgreenhouse's primary objective is to introduce agricultural innovations and cutting-edge technologies, such as the Internet of Things (IoT), which allow environmental conditions to be monitored and adjusted to ensure optimal orchid development. Sustainable strategies and effective irrigation systems will be adopted to reduce environmental impact and promote sustainability.

Autorentext

Professor, Dr. and researcher at the Federal University of Santa Catarina, specializing in the areas of Business Management and Innovation. His work focuses on Information Technology, Education, Management and Renewable Energies. Leader of the LABTEL Research Group, his curriculum denotes an exemplary commitment to research, innovation and academic excellence.