A Comparative Analysis of Four Chanel Advertisements

This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.

Autorentext

BA in English and European Studies. Currently master students in English, Marketing Communication and PR at Aarhus School of Business, Aarhus University, Denmark. Self-announced fashion experts.

Klappentext

This book is an academic dedication to one of history''s greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel''s branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel''s branding and accounts for which group of segmentation the Chanel customers belong to.