A COMPARATIVE STUDY ON EMPLOYEE RETENTION STRATEGIES

This book researches on staff retention techniques in the IT industry, conducted both pre and post-pandemic, uncovers numerous crucial findings. The results emphasize the significant influence of the pandemic on tactics to retain employees and emphasize the importance for firms to modify their approaches in order to suit the changing needs of their employees. The statistical analyses, such as Repeated Measures ANOVA and PCA, consistently show substantial alterations in employee satisfaction and the efficacy of different retention strategies across various time periods. The change in effectiveness is ascribed to both the impact of the epidemic and the responsive actions made by organizations to tackle growing difficulties. The study reveals crucial aspects that have a major impact on employee retention, such as competitive remuneration, a healthy balance between work and personal life, and possibilities for professional advancement. The research indicates that competitive salary and professional growth were consistently valued, although the usefulness of elements such as flexible work arrangements and employee recognition programs varied.

Autorentext

DR. CHINTHALAPATI MAMATHA successfully completed her PhD in Dept of Business Management, Osmania University. Presently working as teaching faculty and continuing research having national, internal publications, oral presentations and workshops.