A comparison of fruit juice and carbonated drink

This book is a tool for businesses which operate in the fruit juice and carbonated industry.This book aims to make us understand why brands are selling more and more products in the drinks category.This book also provides information on the reasons for success of certain brands in comparison to other products with regards to the customers Successful companies have been found to use good marketing strategies for success

Autorentext

Prof.Renny Thomas is an MBA from Lincoln University. Prof.Renny has completed 15 years in the field of teaching. Prof.Renny is a subject expert in the field of marketing. Prof.Renny has obtained vital experience in the field of marketing In Dubai,U.A.E. Prof.Renny has published over 20 papers in the field of marketing in India.