A Comparitive study between Marketing strategies of Tata and Mahindra

This book is about a comparative study between Tata motors & Mahindra company, like how the marketing strategies work between those two companies and how these two automobiles are prefered by the customers and how they survive in the automobile feild by competing with each other and how can they achieve in their respectuve marketing feild. This book is analyzed in the basis of questionnaire by taking reviews from the customers of the users of Tata Motors automible and Mahindr & Mahindra automobile.

Autorentext

Ms. R. Meredith Chelsea, Assistant Professor, PG and Research Department of International BusinessMr. T. Hariharasudhan, Student of III B Com IB, PG and Research Department of International Business

Klappentext

This book is about a comparative study between Tata motors & Mahindra company, like how the marketing strategies work between those two companies and how these two automobiles are prefered by the customers and how they survive in the automobile feild by competing with each other and how can they achieve in their respectuve marketing feild. This book is analyzed in the basis of questionnaire by taking reviews from the customers of the users of Tata Motors automible and Mahindr & Mahindra automobile.