A Motivational Analysis of Chinese Tourists to the United States

The purpose of this study was to analyze the motivational push and pull factors of Chinese tourists to Las Vegas. A self-completed survey was conducted among Chinese tourists, who traveled to Las Vegas with the service of America Asia Travel Center Inc. The surveyed Chinese tourists rated the motivational items. Factor analysis was applied in this study. The most important motivational push factors were entertainment, knowledge seeking, and variety seeking; and the most important pull factors were hedonism, image and natural conditions, convenience, and cleanliness. The derived push and pull factors were compared to the previous studies. Suggestions for future studies were presented.

Autorentext

Jiao Fanghong Ph.D. Candidate in Accounting Univ. of Texas at Arlington as from November 15, 2013. Master of Science in Hotel Administration Univ.of Nevada Las Vegas December 2002.Operations Manager Urban Casinos dba Eureka Casino Las Vegas, Nevada May 2001 - January 2010