A Study of Consumer's Attitude towards Online Shopping

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. An online shop evokes the physical analogy of buying products or services at a regular retailer or shopping centre; the process is called business-to-consumer (B2C) online shopping. The study has been carried out with the following objectives: 1. To uncover the problems faced by the customers while shopping online. 2. To analyse the customer's attitude while shopping online. To make online shopping a boom the following methods can be followed:- The vendors and service providers should avoid hidden charges. This will help to avoid increase in price of product. Use a secure browser: The browser should comply with the industry security standards, such as Secure Sockets Layer (SSL). Read the private policy of the website of the companies before shopping as this helps to know what information is being collected and how it would be used. Keep a print record of the transactions; this would come handy in case of fraud.

Autorentext

A Dra. Suprava Sahu é Professora Assistente na Área de Contabilidade e Finanças no Departamento de Comércio de P.G., Universidade de Ravenshaw, Cuttack. Tem mais de 30 publicações internacionais e 30 publicações nacionais a seu crédito. Tem apresentado trabalhos de investigação em mais de 50 conferências internacionais e nacionais.