A STUDY OF CUSTOMER SATISFACTION IN PRIVATE LIFE INSURANCE COMPANIES

Customer service is the critical success factor for any insurance company and providing top notch customer service differentiates great customer service from indifferent customer service. The private life insurance companies need to focus on satisfying the different requirements of the customers and at the same time help in retaining them. Product attributes of the insurance policy, overall service experience affects customer satisfaction. The demographic pattern suggests few important factors which need to be catered well in order to keep the investors satisfied.

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Dr. Muktak Vyas is currently working as a Professor in Poornima University, Jaipur. He has more than 15 years of experience in teaching and 2 years industry experience. He holds doctoral degree in Commerce-Business Administration from University of Rajasthan, Masters in Commerce from VMOU, Kota, and MBA from University of Rajasthan.