A Study of Experiential Loyalty for the Golfing Industry

This book aims to identify the dimensions of experiential quality and investigating the interrelationships among experiential quality, excitement, equity, experiential satisfaction and experiential loyalty perceived by golf tourists. Analysis of data from 520 golf tourists in Sanya of China indicates that the proposed model fits the data well. The results reveal that there are four primary dimensions and 13 subdimensions of experiential quality perceived by golf tourists. In addition, the results indicate that outcome quality is identified as the most primary dimension of experiential quality perceived by golf tourists.

Autorentext

Hung-Che Wu es profesor asociado de la Escuela de Negocios del Colegio Nanfang de la Universidad Sun Yat-sen. Ching-Chan Cheng es profesor asociado del Departamento de Gestión de Alimentos y Bebidas de la Universidad de Tecnología Marina de Taipei. Chi-Han Ai es profesor adjunto del Departamento de Gestión del Turismo Internacional de la Universidad de Tamkang.