A Study on Consumer Preference Towards Refrigerators in Coimbatore

Marketing is now increasing attention from the business firms, companies, and institutional and even countries. Marketing is the solve end and purpose of all productions. To sell their products in the markets all the business man are trying to ascertain the customer's reactions with their preferences, attitudes and their tastes etc. Marketing is the place of activity through which the human wants are satisfied by the exchange of goods and services. Marketing helps to achieve maintain and raise the standard of living of the community. The success of any product depends upon consumer's recognition and acceptance of it in the market, where there are numerous competing products. Every manufacturer takes efforts to introduce the product with a name or identify. The process by which the point around which the whole industrial system revolves.

Autorentext

Dr. R. Jaishankar, currently working as Assistant Professor in department of management Studies, Sri Ramakrishna College of Arts and Science, Coimbatore. He has 13 years of teaching experience and published 3 patents. Also participated and presented various articles in National and international conference and seminars.