A Study on Perception and Awareness on Creditcards Among Bank Customer

The present study focuses on the perception of card holders towards credit cards. The study was designed to gain a better understanding of the factors influencing possession of credit cards and card holders' satisfaction. The study also analyses the extent of utilization of credit cards by card holders and the level of awareness of bank customers not having credit cards about such cards.Multinational banks operating in India have also joined the bandwagon with high voltage advertising and seemingly competitive reward programmes for loyal credit card users. Banks' income from credit cards can be divided mainly into four components namely annual fee, interchange charge, revolving fee (interest charged for revolving credit) and other fees. Indian credit card market is growing at almost 30 to 40 per cent annually and the number of credit cards in circulation is twenty seven and half million as reported by credit card issuers. Credit cards have changed the way people look at money. Gone are the days when only the rich sported them at limited counters in select cities. Today, they are a way of life for the middle class too, even in smaller locations across the country.

Autorentext

Dr. R. Mohan is a PHD scholar in the Department of Commerce. He did his Doctorate (Commerce) from Dravidian University, Chittoor District, Andhra Pradesh. He completed his post graduate in Periyar University, Salem District, Tamil Nadu. Dr. R.Mohan is a Assistant Professor of Commerce for the past 10 years at Adhiyaman college of Arts and Science.