A study on styles and contents of messages in contemporary advertising

That messages for advertisement change with the changes of time, is a known fact. Even at a particular point of time two messages of the same product may not be equally effective. It is reflected in the fact that two identical products of two different marketers are not able to attract equal number of prospective buyers. One of the probable reasons of this difference may be attributed to the difference in the messages carried by the respective advertisements of the products. So role of styles and contents of messages can never be overstated or dismissed. Thus the objective of this study is to identify suitable messages for a selected group of products and their users/consumers.

Autorentext

Pal, Dibakar ist Verwaltungsrichter in Indien und Doktorand. Er hat Abschlüsse in M.Sc (Mathematik), M.A (Englisch), M.A (Bengali), M.B.A (HRD), M.C.A, PGDMM (Marketing), L.L.B, D.C.E (Kreatives Schreiben), M.Phil (Management) und UGC-NET. Er hält Vorträge über englische Literatur, Philosophie, Psychologie, Soziologie, Philologie, Gedichte usw. Er hat bereits zehn Bücher veröffentlicht.