A Successful Arab-American Marketing Strategy

A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes.

Autorentext

Talil H. Abrhiem attended Central Michigan University and pursued a Master of Science in Administration with a focus of Human Resources Management and pursued a doctorate at Capella University in Organization and Management He currently instructs at Axia College of University of Phoenix and Central Michigan University. Talil also specializes in entrepreneurship and small business development.