Absolute Essentials of International Business

As challenges to the era of globalization emerge, international business as a field of study grows in importance and complexity. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.

With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

Autorentext

Alan Sitkin is Senior Lecturer in International Business and Sustainability at Regent's University London. He recently served eight years in London Borough of Enfield as Councillor and Cabinet Member for Economic Regeneration. This followed a previous fifteen year career in International Finance working out of Paris, Zurich and London.

Karine Mangion-Thornley is Senior Lecturer in Business and Management and Human Resources at Regent's University London, UK.

Inhalt

Foreword 1. Introduction 2. International Business Theories 3. The Politics of International Business 4. Ethics and International Business 5. Cultural Environment 6. Foreign Market Entry 7. Multinational Organisations and Paradigms 8. International Upstream Operations 9. Marketing in MNEs 10. Multinational Finance 11. Management of People in MNEs 12. The Future of International Business