Absolute Essentials of Public Relations

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.

Autorentext

Danny Moss, PhD, is Emeritus Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research.

Barbara DeSanto, Ed.D, APR, Fellow PRSA, Kansas State University Emeritus Professor, worked in journalism and public relations for 10 years, and spent the next 30 years in the classroom.

Klappentext

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.

Inhalt

Introduction. PART 1: Concepts and theories what is public relations: definitions and disciplinary boundaries? 1. Defining public relations 2. Models, role and scope of public relations 3. Public relations practitioner roles 4. Public relations and communications strategy 5. Public relations ethics and professional standards (Melanie Powell) PART 2: PR applications and specialisms 6. Corporate communication 7. Public relations and marketing 8. Internal/employee communication (Carl Holloway) 9. Crisis management 10. Public relations and public affairs (Peter Osborne) 11. International public relations 12. Public relations and social media (Rebecca Dickenson and Natalie Elvin)